The Brand
Callipo has never radically modified its distinctive brand logo, above all in terms of the typography used and its traditional company colors, which remain identical to this day:![]() |
At its foundation, the brand logo consisted only of the company name “TONNY CALLIPO”, which was arranged across two lines (with ‘Tonno’ above and ‘Callipo’ below).
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Around twenty years ago, the name “TONNO CALLIPO” was inserted into a semi-circle and arranged on the same line. An oval frame was also added, with an illustration of the old tuna-fishing and an indication of the year in which the company was founded (1913).
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After a few years, the complete company name (TONNO CALLIPO) was changed to the simple brand name CALLIPO. The oval frame was maintained, with the addition of a banner bearing the phrase “Good Products from the Sea”.
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For around 12 years now, the brand name CALLIPO has been enclosed in a border in the shape of a canoe. The banner with the phrase, “Good Products from the Sea” and the indication of the company’s founding year have both been maintained.
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In 2011, the brand name CALLIPO underwent a restyling process. The canoe-shaped border was maintained, while the banner was replaced with the image of a sailing ship. The indication of the founding year of the company was maintained, and “Good Products from the Sea” became “Stories from the Sea”. The red nuance was also given a more “premium” look.
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